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Transparency is a big issue with consumers these days so it’s no wonder they want to know everything that goes into their dietary supplements, including the excipients, fillers and binders. Lifting the lid on this topic we find a full range of options from the good and the not-so-good.
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What to look for, and the questions to ask, when assessing dietary supplement quality.


There is a wide range of classical and modern analytical assessment techniques a supplement manufacturer can use to assess the quality of the ingredients they receive and eventually use.  These include botany, morphology, microscopy, high-performance thin-layer chromatography (HPTLC), high-performance liquid chromatography (HPLC), liquid chromatography with mass spectrometry (LC-MS), state-of-the-art inductively coupled plasma mass spectrometry (ICP-MS) for heavy metal testing, spectrophotometric methods (UV-Vis, FTIR) and testing for microbial contamination.
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Industry experience spans from seed to shelf, from sales to marketing.  

With consulting experience spanning over 25 years in the Natural Products Industry, Founder Julie Dennis offers experience very few can match.

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An estimated 23 million U.S. adults are largely following a vegetarian-inclined diet, according to a study of approximately 6,000 consumers by MMR Research Worldwide. And not surprisingly, the majority of vegetarians use dietary supplements. In fact, vegetarians are 27 percent more likely to buy vitamin and mineral supplements than non-vegetarians the research noted.Read more.